AMFI-registered mutual fund distributorARN-63185Distributor, not an investment adviser
✦ AMFI-Registered Distributor · Serving families since 2009

Invest with clarity. Grow with
discipline.

Start with a free, no-obligation review of what you already own — then let goal-based planning and curated mutual fund baskets do the heavy lifting for the years ahead.

AMFI-registered MFD · ARN-63185
Advisor consulting with a family
Portfolio Snapshot
₹48,20,540
▲ XIRR 13.2% since 2019
Risk Profile
Balanced Grower
Goal · Aarav's Education
72% funded
On track · SIP ₹18,000/month
What we do for you

Six ways to begin — most of them free.

Whether you're just starting out or sitting on a decade of scattered folios, there's a clear first step here for you.

Free

Portfolio Analysis

Upload your CAS and get a plain-English report on overlap, cost drag, laggards and gaps — within 24 hours.

Get my free report
Free

Risk Profiling

Eight honest questions to discover the investor you actually are — and the asset mix that lets you sleep at night.

Find my risk profile

Digital Onboarding

PAN-based KYC check, bank verification and e-sign. Ten minutes, fully paperless, start your first SIP the same day.

Open an account

Goal Planning

Education, retirement, first home — we translate each dream into an inflation-aware monthly SIP you can actually keep.

Plan your goal

Book a Consultation

Thirty unhurried minutes on phone, video or over chai at our office. No product pitch, just answers.

Curated Baskets

Ready-made fund combinations matched to your goals and risk profile — reviewed every quarter by our desk.

See the baskets
Goal planning

Every rupee with a
purpose.

A ₹25 lakh dream today won't cost ₹25 lakh tomorrow. We translate each of life's milestones into an inflation-aware target — and a monthly SIP your household budget can actually keep.

  • 1
    Name the goal.
    Education, retirement, a home, a wedding — or simply wealth.
  • 2
    We price its future.
    Inflation-adjusted, with honest return assumptions.
  • 3
    You start one SIP.
    Mapped to a basket, tracked to the finish line — with annual step-ups.
Plan your goal
Comfortable retirement at 58Palmtree 12–15 yrs

Comfortable retirement at 58

23 years remaining · ₹ 75,000/mo lifestyle

Ananya's higher studiesGraduationCap 20–30 yrs

Ananya's higher studies

12 years · MBA in the US

Dream home in PuneHome 5–8 yrs

Dream home in Pune

5 years · 3 BHK · ₹ 1.8 Cr

Curated by Your company

Portfolios built with conviction.

Each basket is a hand-picked combination of 4–6 funds, mapped to a goal and a risk profile — and reviewed every quarter by our research desk.

High growth

Long-Term Wealth

For 10+ year horizons
₹ 2,500
Min SIP
8
Funds
+18.4%
CAGR
Balanced

Balanced Growth

For 5–7 year goals
₹ 2,000
Min SIP
6
Funds
+13.2%
CAGR
Income

Conservative Income

For capital preservation
₹ 1,000
Min SIP
5
Funds
+8.6%
CAGR
About Sterling Wealth

Sterling Wealth turn savings into wealth.

Advisor in conversation
Heritage
Planning session
17+
Years beside our
client families
Our journey

From eleven families to twenty-four hundred.

2009

Founded in Gurugram with 11 client families and a conviction that advice should come before products.

2014

Crossed ₹50 Cr in assets under advice; launched our first goal-mapping framework for education and retirement.

2019

Went fully digital — paperless onboarding, online reviews, and our first NRI client families across three continents.

2026

2,400+ families, ₹640 Cr under advice, a research desk of six — and the same founder still taking client calls.

Advice before products

Every engagement starts with your goals and risk profile — never with a scheme brochure.

Radical transparency

Annual written disclosure of the commissions we earn on your investments. No surprises, ever.

One family, one advisor

You get a named advisor who knows your story — not a call-centre queue that knows your ticket number.

Through every cycle

We call you when markets fall — before you feel the need to call us. Behaviour is half the return.

Wealth is not built in bull markets. It is built in the quiet decade when a family keeps its SIP running while everyone else panics. Our job is to be the steady voice in that decade.
KP
KETAN G PATEL
Founder · ARN-66711
Client stories

Families who put a date on their dreams.

★★★★★

Sterling wealth helped me create a structured investment plan that aligned perfectly with my financial goals. The advice was transparent, easy to understand, and the onboarding process was completely hassle-free....

KM
Krishnakant M Patel
Family physician
★★★★★

I have had a great experience with this investment platform. Over the years, Sterling's guidance and expertise have helped me build a strong and well-planned investment portfolio. His support has...

SP
Shraddha Patel
Senior software developer,Ahmedabad
★★★★★

I am writing to formally share my experience regarding the professional services provided by Shri Ketan bhai patel who operates as my mutual fund advisor. Over the course of our...

MP
Moiz S Patrawala
Ex banker, Ahmedabad
Mobile app

Your whole portfolio, in your pocket.

Track every investment, start or pause SIPs, review goal progress and connect with your wealth partner — all from one secure app. Built for India, with UPI Autopay and instant statements.

  • Biometric login
  • UPI Autopay
  • Smart alerts
Total portfolio
₹ 18,42,650
+14.2% all time
Retirement68%
Child education41%

Your wealth journey begins with a single, honest question.

What do you really want from your money? Take our investor personality assessment. No email required to get started.

Take the assessment Upload CAS instead
A named advisor — not a call centre — will reach out within one working day.
✦ AMFI-Registered Distributor · Serving families since 2009Analyse my portfolio